When “Bugatti,” Tiga’s rhythmic and absurd exploration into the quells of the dance underworld, came out this summer, nobody was expecting it to take off the way it did. Defying genre altogether to create a new plateau that’s undeniably idiosyncratic and unlike  anything else being churned out by the Dance Gods, “Bugatti” was a testament to how going against the grain can pay off in spades.
The music video released last week is just as bizarre and unexpected. Featuring a dizzying amount of 80s inspired imagery and kitsch from the fashion to the set design, the music video for “Bugatti” is a roller coaster that feels like it was manufactured in Andy Warhol’s Factory right down to the emphasis on vintage ski wear. The most fascinating aspect of the video, however, is how accurately it captures the track’s feeling of escalation as the focus on surrealism becomes more frantic and brinks on insanity (the most disturbing, surprisingly, being a waterfall of Heinz ketchup).
Check out the music video below and be sure to download “Bugatti.”